Check out some of these classic vintage Vespa TV Commercials from the 1950’s and 1960’s
CHI VESPA MANGIA LE MELE
This was the historic advertising slogan that launched the 50 cc model with which the baby boomers took over the roads. The winds of liberty must have been blowing very strong if the voice-over closed with the advice: “Ride carefully and courteously”.
MELACOMPRO, LA VESPA
To the soundtrack of the US musical Jesus Christ Superstar, a campaign highlighting the scooter as a passport to independence, equally at home in the city and in the country. So relaxed in the meadows that it neighs like a purebred horse. Because even advertising hyperbole is rooted in fact.
THE BEAT GOES ON
Psychedelic, dressed in pink, accompanied by a forceful guitar rhythm, in the woods and on the beaches, always in a crowd. These commercials celebrate a generation that dances without restraint, unable to stop moving. Of course, when you’ve got a Vespa, how can you stand still?